Why you cannot get ahead without a mobile app in 2015
Webmasters and keen followers of the news will all have been aware of the latest update from Google, which was launched on 21st April. The new algorithm, dubbed ‘Mobilegeddon’ by many sceptics, was put in place to ensure that sites which were optimised for mobile devices ranked higher on Google’s search engine results pages.
While it is one thing for a website to rank highly on Google thanks to a mobile site, it is another thing altogether to incorporate one’s own app into a business. Whether your business is well-established or you’re just starting out, here are a few reasons why you cannot be without a mobile app in 2015.
Mobile apps are 24/7
Imagine a world where you can guarantee top class customer service around the clock, without having to rely on cumbersome call centres. Of course, this is not to discount the obvious benefits of human contact, but the advantages of a mobile app are that a customer can log on at a time that is convenient for them and research and eventually buy a product in which they are interested, wherever they are and whatever time it is. Naturally, a mobile app driving sales throughout the night will require a bigger sales and distribution team, but with improved access, you’ll doubtless see your profits go through the roof.
Mobile apps are universal
Contrary to popular belief that apps only work for tracking fitness or ordering pizzas, advances in technology have given many industries the ability to take advantage of app capabilities. For example, the gaming industry is now going more mobile than ever before, with sites like Coral’s poker app nowfully optimised for smartphones, iPads and more. You may feel that your business is not interactive enough to warrant an app, but you would be surprised at just how much more custom you will receive from investing in one.
Mobile apps are simple
One of the biggest incentives for creating a mobile app is the simplest one – they are just simple! How often do you hear of customers tirelessly trying to crawl their way around a website with poorly designed search bars, misleading headings and more? With the handy ‘burger’ function of a mobile app, customers have easy access to a menu which points them in the direction of exactly what they want. What’s more, it also promotes speed, allowing customers to save payment details and process their order at the touch of a button.
Investing in a mobile app may be a frightening concept at first, but just as these apps are easy to use, they are also easy to create! For more information on just how easy it is to get your own app for business, click here.