12 Jul 2014

Twitter Now Offers Organic Analytics Data for Advertisers and Verified Users

Twitter Released An Organic Data Analysis for Advertisers, Twitter Card Publishers, and Verified Users.

Following on the current data analytics offering that twitter already gives its advertisers which includes analysis on post impressions, replies, and link clicks, now there is also data displayed for organic or natural tweet posts. Organic or natural tweet posts are all non-promoted, paid for messages. 

This latest addition to data analytics offering by twitter gives its users an improved dashboard where it can be seen a broader view of a user entire Twitter activity.

This new addition and comprehensive view is relevant from an ad perspective as detailed on the latest twitter blog post.

The improved dashboard includes data analytics which details total tweet post impressions, total engagements and engagement rates for each tweet post, furthermore it aggregates data analytics from the previous month, permitting an easier time comparison for performance, results and pattern analysis.

Best practice for twitter posting including noting the optimal time for tweet posting. Including which time of day and day of the week results in the best performance with engagement and impressions.

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19 May 2014

Google Maps Now Incorporates Elevation Data Planning For Steep Hills

Google Maps Now Includes Elevation Data with Routes Planning.

The new elevation profiles are available in the 14 countries that it offers biking directions. Including Austria, Australia, Belgium, Canada, Switzerland, Germany, Denmark, Finland, Great Britain, Netherlands, Norway, New Zealand, Sweden and the US, on the desktop version.

When a user chooses biking directions it will be available an elevation profile. It will be displayed to a user a graphical representation of elevation data for each route, with a new card also showing the user the total number of metres that it will have to climb on their route planning. 

The only exception where these new profile elevation data will not be displayed is in the cases where user routes are essentially flat.

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2 May 2014

Vine Platform Just 6 Seconds Videos to Compete With YouTube Experience

Vine now has a new look and functionality announced earlier for desktop users, which includes improvements on navigation and discovery features. 

Furthermore, all of its video content is now accessible to anyone without the requirement to sign-in to view content.

With these new improvements it also includes alongside a user profile streams, the display of a featured section which includes Editors Picks, cool playlists, and special featured videos. Users also have access to channels, trending tags, and a popular page, very much the same experience for app users of Vine.

So from today Vine provides visitors and users access to all of the best content it has on its platform, with an improvement setting of a TV mode, that works by playing videos sequentially automatically in full-screen mode.

With this latest platform development it appears to be following the YouTube user experience, nevertheless with its user generated short videos based primarily on mobile devices.

Due to the nature of the platform limitations in terms of video length, it does offer its users a new way to be creative in a relatively short amount of time for their videos which in turn can help develop original content, similar to the concept of Twitter 140 characters user experience approach.

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