3 June 2015

Why you cannot get ahead without a mobile app in 2015

Why you cannot get ahead without a mobile app in 2015

Webmasters and keen followers of the news will all have been aware of the latest update from Google, which was launched on 21st April. The new algorithm, dubbed ‘Mobilegeddon’ by many sceptics, was put in place to ensure that sites which were optimised for mobile devices ranked higher on Google’s search engine results pages.

While it is one thing for a website to rank highly on Google thanks to a mobile site, it is another thing altogether to incorporate one’s own app into a business. Whether your business is well-established or you’re just starting out, here are a few reasons why you cannot be without a mobile app in 2015.

Mobile apps are 24/7

Imagine a world where you can guarantee top class customer service around the clock, without having to rely on cumbersome call centres. Of course, this is not to discount the obvious benefits of human contact, but the advantages of a mobile app are that a customer can log on at a time that is convenient for them and research and eventually buy a product in which they are interested, wherever they are and whatever time it is. Naturally, a mobile app driving sales throughout the night will require a bigger sales and distribution team, but with improved access, you’ll doubtless see your profits go through the roof.

Mobile apps are universal

Contrary to popular belief that apps only work for tracking fitness or ordering pizzas, advances in technology have given many industries the ability to take advantage of app capabilities. For example, the gaming industry is now going more mobile than ever before, with sites like Coral’s poker app nowfully optimised for smartphones, iPads and more. You may feel that your business is not interactive enough to warrant an app, but you would be surprised at just how much more custom you will receive from investing in one.

Mobile apps are simple

One of the biggest incentives for creating a mobile app is the simplest one – they are just simple! How often do you hear of customers tirelessly trying to crawl their way around a website with poorly designed search bars, misleading headings and more? With the handy ‘burger’ function of a mobile app, customers have easy access to a menu which points them in the direction of exactly what they want. What’s more, it also promotes speed, allowing customers to save payment details and process their order at the touch of a button.

Investing in a mobile app may be a frightening concept at first, but just as these apps are easy to use, they are also easy to create! For more information on just how easy it is to get your own app for business, click here.


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27 May 2015

Best Top Newsletters That Everyone Should Subscribe

An interesting list of productive email newsletter that are highly recommended to our readers. 

Newsletters

These newsletters are delivered every week to any email inbox.

An email newsletter is a powerful communication tool that has various useful functions for its readers. As newsletters can give interesting, relevant and up-to-date information.

You can find the list of recommended newsletters below, which range from business, technology and cooking.

We selected our top seven newsletters with descriptions below, the other great newsletters can be seen on the table displayed.

Politico Playbook
"Everything from breaking news to the days most popular stories sent straight to your inbox. E-mail alerts have the scoop on Capitol Hill, the White House and lobbying firms."


"Everything you need to start your day. We do the reading for you - across subject lines and party lines - and break it down with fresh editorial content."

"A speedy, smart summary of news and must-reads from across the Web, and the latest original stories on politics, entertainment, and more from The Daily Beast."


"A quick, entertaining look at the day's best stories, from the top of the news, to the very bottom."


"Chock-full of news + humor delivered every weekday morning to make sure you're never left behind in a conversation."

"Get recommendations from New York Times reporters and editors, highlighting great stories from around the web.What We’re Reading emails are sent twice a week."

Other great newsletters are on this table:



















































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