It was unveiled yesterday an interesting new Adobe, a new suite named Adobe Social, where its features are designed to help businesses utilize the power of marketing via social media platforms and thus use the tool as a digital marketing channel.
Some interesting thoughts from Brad Rencher, furthermore three things about demonstrating social media business impact. The power of this new tool is that it allows users to combine social content publication, with engagement capability and monitoring, furthermore purchase and management advertising on social media platforms. In some ways similar to the wildfire tool.
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