PhilterIt is now a Google Chrome application, and the way it works is by filtering email messages by sender and thus grouping the messages with a visual icons or logos depending on the sender incoming email address. After installing the application, users when logged in into their gmail accounts will see the new functionality added. In this context, other interesting applications include PowerInbox and Rapportive which also have innovative email processing systems.
Currently, this application is designed to display brands as filtering options icons nevertheless the developers have stated that soon it will support people as well. After installation, gmail users will be able to click "P" icon and select the option to filter email either from "Personal" or "Brands" messages. As a result it will offer a better visual solution when compared with the standard gmail “Importance” algorithm in its Priority Inbox.
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