This is currently a differentiating factor when comparing with Apple and Google on capabilities, as a way to leverage music attractiveness on its store. Nevertheless, Amazon historically was the first store to have made available music directly from the cloud via the Cloud Player, however currently is far behind Apple iTunes, and other service providers such as Google and Spotify are catching on.
Following a recent report by NPD Group, Apple has 64 percent of the market share in comparison with the 16 percent of Amazon.
Steve Boom, vice president of digital music at Amazon, stated: “A lot of the music people are putting in the cloud is music that they ripped from CDs. We’re providing a service that’s reducing friction.”
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