Instagram users can now publish videos that last up to 60 seconds, before today it was only possible videos up to 15 seconds.
This new feature extension, following the latest update on iOS and Android will be available to all users within the next coming months.
This new user feature occurs on the context where around two months ago, Instagram had extended the video length capability for its advertisers up to one-minute long.
“We want to bring you fun, flexible and creative ways to create and watch video on Instagram,” the company announced on a post.
Following recent marketing studies it was found that the average duration of a top Facebook video is around 1.5 minutes. It then follows, that this new extended length on Instagram will also give creatives and influential users more freedom to communicate their message and affect their audience.
Videos are increasing in popularity on Instagram, and its user base recently hit 400 million monthly active users. Over the past six months, the amount of time users have spent watching Instagram videos has increased by 40%, as stated by Instagram. The longer video format could help boost the amount of time users spend in the app and make Instagram become more valuable as a search tool and pulse on live events.
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