The new device has an accompanying app that enables it to connect to a smartphone with special features for its users, the special toothbrush device is designed as a game experience for its users as a controller gadget, which can also be a newsreader.
This is an interesting development particularly for brush shy people, by making it an interactive experience.
It is being branded as G.U.M Play, which is device that fits on any toothbrush. It then works by syncing with the app available on Android and iOS devices. The device also has the capability of a news reader.
As an example: Mouth Monster, works by presenting users with a candyland inside your mouth from invading bacteria. The invaders are dispatched by brushing at a steady beat in key zones around the gum line.
Another example: Mouth Band is a simplified Guitar Hero-style game where users choose from a selection of tunes and play through each song by brushing in tempo with the music in different areas.
With regards to news reader, Mouth News is a customisable news aggregation feature in which 3-minute news reports played through the device brush.
G.U.M Play is also fitted with sensors that monitor the speed at which you brush as well as the angle and zone of the mouth. Below it can be a video introduction.
The G.U.M Play comes in standard white, with a range of five subtle coloured rubber covers sold separately. It is on sale today, priced at ¥5,000 (around £30).
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